Earned media doesn’t just magically happen
Our campaigns have received over 2 billion in earned media reach during the past two years, something which does not just happen by itself. Our strategists within PR and earned media are an important part of our strategic process to ensure we have the right conditions to break through in earned media. They make sure we are aware of what risks and possibilities there are connected to what is happening in the world right now.
We take care of the whole process from risk analysis, and preparing Q&A’s, to conducting messaging and media trainings. On top of this, we also manage the rollout of the campaigns, including identifying PR angles, writing, and distributing press releases, monitoring of campaigns and follow up. Our team is a strong force in our integrated offering and campaigns, but we also work on separate PR projects.